Hi, I'm Carla

With over 20 years of experience in brand strategy, creative direction, and corporate communications, I’ve led multidisciplinary brand activations and integrated campaigns for global companies including Google, L’Oréal, GSK, Procter & Gamble, and Accenture.

Today, I work with leaders, founders, and organizations to design reputations and build brand legacies — aligning creativity, personal and corporate branding to drive visibility, credibility, and long-term impact.

What sets me apart

I combine a creative director’s mindset with a corporate-level strategic approach to personal branding — connecting individual reputation with business impact.
My work bridges personal and corporate brand strategy, helping professionals and organizations communicate with clarity, coherence, and authenticity.

Having led teams and collaborated with leadership networks across industries, I understand the challenges leaders face in global, fast-changing environments: career transitions, visibility gaps, and the need to build influence beyond borders.

My philosophy

A brand is more than image — it’s reputation.
And reputation grows through alignment: when leaders embody the values their organizations stand for, credibility and trust naturally follow.

I help professionals and teams develop strategic, authentic brands that make them visible for the right reasons — and recognized for what truly matters.

My mission

To help leaders and organizations design brands that work — brands that connect purpose with influence, creativity with strategy and build a legacy of trust, visibility, and impact.