Woman leaning against a green wall holding a laptop, standing in front of a decorative wooden door.

Strategic Branding & Positioning

I’m Carla Pittaluga — a Strategic Brand Architect with 20+ years in global brand strategy, positioning and activation.

My work sits at the intersection of brand corporate strategy and creative thinking — structuring clarity before visibility and positioning before scale.

I help founders, startups, businesses, and leaders bring clarity to positioning decisions that strengthen trust and unlock growth.

Clarity builds trust.
Trust drives business growth.

I don’t add noise.
I structure thinking.

I map scenarios.
I find leverage through creative thinking.
I design clarity.

Because brand is not decoration —
it’s decision architecture.

Let's Talk

Core

20+ years in global brand strategy, positioning and activation.

Google · P&G · L’Oréal · Accenture · Uniper · Pernod Ricard · GSK

—>Corporate strategy meets creative thinking.

—>Activation experience grounded in positioning.

—> Leadership visibility structured with clarity.

—> Cross-channel intelligence driving coherence.

Beliefs

Clarity creates confidence.

Confidence builds trust.

Trust unlocks growth.

Growth strengthens authority.

Authority builds reputation.